• Landing Page
  • Shop
  • Contact
  • Buy JNews
  • Login
Upgrade
Todosestamosinvitados
Advertisement
  • Home
  • World
  • Politics
  • Health
  • Business
  • Video
  • Sports
  • Lifestyle
  • Travel
No Result
View All Result
  • Home
  • World
  • Politics
  • Health
  • Business
  • Video
  • Sports
  • Lifestyle
  • Travel
No Result
View All Result
Todosestamosinvitados
No Result
View All Result
Home Business

VW says ‘Voltswagen’ rebrand was ‘premature April Fool’s joke’

admin by admin
March 30, 2021
in Business
0
VW says ‘Voltswagen’ rebrand was ‘premature April Fool’s joke’
0
SHARES
4
VIEWS
Share on FacebookShare on Twitter


Volkswagen is claiming that a press release posted to its site that claimed the German auto giant was rebranding its US division as “Voltswagen of America” was just a joke.

Dated March 29, the release was quickly taken down Monday after CNBC reported on the name change, which is a pun meant to emphasize the German automaker’s electric vehicle push.

A Volkswagen insider confirmed to the outlet the authenticity of the release, which called the name change a “public declaration of the company’s future-forward investment in e-mobility.”

By midday Tuesday, however, officials at VW headquarters in Wolfsburg, Germany, told The Wall Street Journal that the press release and name change were merely a marketing spoof to raise awareness about the company’s first all-electric sport utility vehicle, the ID.4, which went on sale in the US this month.

“It’s a premature April Fools’ joke. It’s part of a marketing campaign for the ID.4,” one official told the publication. “There will be no name change.”

VW did not return requests about whether the press release was a joke. When The Post reached out to confirm the authenticity of CNBC’s report on Monday, VW’s German office referred questions to the US division, which in turn declined to comment.

Volkswagen has been making a strong push into the electric car space.
Volkswagen has been making a strong push into the electric car space.
Matthias Rietschel/Reuters

Adding to the confusion, the rogue press release, which had been taken down from VW’s US media relations site on Monday, was reposted early on Tuesday despite the pushback from headquarters.

Reps in Germany and the US didn’t immediately respond to requests for comment on Tuesday.

Shares of the automaker were recently up 9.4 percent at $34.90 in midday trading Tuesday following reports that the “Voltswagen” rebranding wasn’t happening, after all.

The release quoted Scott Keogh, president and chief executive of Voltswagen of America, saying: “We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere.”

The Journal reported that on Tuesday Keogh’s Twitter account pushed the new name again, following the press release with a message about the name change.

Volkswagen has been making a strong push into the electric car space. Earlier this month, the automaker held a “Power Day” to discuss its EV technologies.

The company also announced goals of significantly increasing sales of EVs through the end of the decade, adding that it expects more than 70 percent of its Volkswagen brand’s European sales to be EV’s by 2030. That’s a massive increase from its previous target of 35 percent. In the US and China, the company expects half of its sales to be EVs by that timeframe.



Source link

Previous Post

Mayorkas, Becerra to brief House lawmakers on migrant crisis

Next Post

SpaceX loses another Mars prototype in rocket explosion

admin

admin

Related Posts

Business

Nike scores legal victory against Lil Nas X’s ‘Satan Shoes’

by admin
April 4, 2021
Real estate giant Compass valued at $8.2B in NYSE debut
Business

Real estate giant Compass valued at $8.2B in NYSE debut

by admin
April 4, 2021
Business

S&P 500 crosses 4,000 for the first time ever

by admin
April 4, 2021
Business

Amazon joins major companies slamming GOP-led voting laws

by admin
April 4, 2021
Volkswagen US chief takes blame for ‘Voltswagen’ debacle
Business

Volkswagen US chief takes blame for ‘Voltswagen’ debacle

by admin
April 4, 2021
Next Post
SpaceX loses another Mars prototype in rocket explosion

SpaceX loses another Mars prototype in rocket explosion

Premium Content

Lady Gaga’s dogwalker discharged from hospital

Lady Gaga’s dogwalker discharged from hospital

March 29, 2021
Two arrested in assault on slain Capitol cop Brian Sicknick

Two arrested in assault on slain Capitol cop Brian Sicknick

March 15, 2021
Where to buy Jason Sudeikis’ Golden Globes hoodie

Where to buy Jason Sudeikis’ Golden Globes hoodie

March 2, 2021

Browse by Category

  • Business
  • Entertainment
  • Fashion
  • Food
  • Health
  • Lifestyle
  • Sports
  • Technology
  • Travel
  • Uncategorized
  • US Politics
  • World

Browse by Tags

Explore Bali Market Stories Pandemic Premium Stay Home United Stated Vaccine Work From Home Wuhan
Todosestamosinvitados

We bring you the best Premium WordPress Themes that perfect for news, magazine, personal blog, etc. Check our landing page for details.

Learn more

Categories

  • Business
  • Entertainment
  • Fashion
  • Food
  • Health
  • Lifestyle
  • Sports
  • Technology
  • Travel
  • Uncategorized
  • US Politics
  • World

Browse by Tag

Explore Bali Market Stories Pandemic Premium Stay Home United Stated Vaccine Work From Home Wuhan

Recent Posts

  • Man busted for threatening NYPD cops in precinct with knife
  • Gonzaga vs. Baylor Live free Stream Reddit: how to watch NCAA Men’s Basketball 2021 National Championship game Final TV and Schedule
  • How China’s Outrage Machine Kicked Up a Storm Over H&M

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?